Life coaching is a broad field that can support anyone in setting and achieving goals. ADHD coaching is a specialist discipline, requiring a real understanding of how the ADHD brain works — neurologically and emotionally, not just motivationally.

A well-trained ADHD coach knows that executive dysfunction isn't laziness, that inconsistent performance isn't a character flaw, and that strategies built for neurotypical brains often fail ADHD people simply because they were never designed for how those brains work.

It also means knowing about the co-morbidities that often accompany ADHD, and understanding the emotional weight and practical difficulties that come with it — both at a theoretical level and, in my case, through lived experience.

I trained through the ADD Coach Academy (ADDCA) —leader and pioneer in ADHD coaching training—and bring a background in academic research in philosophy of neurodiversity — my coaching draws on both.

Therapy is delivered by trained, regulated clinicians and is concerned with healing: it addresses psychological distress, mental health conditions, and difficult emotions.

Coaching is not therapy and does not treat mental health conditions. It starts from the assumption that you are already resourceful and whole — my role is to help you recognise and deepen the skills and resources you have. It's present- and future-focused: we start from where you are now and work toward where you want to be. There's no diagnosis, clinical assessment, or treatment of trauma or mental illness in a coaching relationship. If I sense you'd benefit from a different kind of professional support, I'll help you identify and seek it out.

The two often work well together. Many clients see a therapist and work with me at the same time — therapy for processing and healing, coaching for practical strategies and momentum. If you do this, it's a good idea to let your therapist know you're also working with a coach.

Trauma-informed coaching does not mean coaching that treats trauma — that is the domain of therapy. It means coaching that is aware of trauma, sensitive to its presence, and structured so that it does not inadvertently re-traumatise or destabilise the people it works with.

In practice, this means:

• Creating a safe, non-judgemental space where emotions and difficult thoughts can be acknowledged without fear

• Moving at a pace the client can manage

• Recognising when distress is present without pushing into it

• Knowing how to support self-regulation when needed

• Staying alert to professional boundaries, even when emotions or difficulties arise, so as not to unintentionally overstep them

• Referring out when deeper therapeutic work is needed

This matters particularly in ADHD coaching: neurodivergent people are far more likely to carry a history of trauma than the general population. This can stem from years of being misunderstood, mislabelled, or held to standards that didn't account for how their brains actually work, as well as from exposure to unsafe situations linked to difficulty reading social cues, a tendency to discount internal warning signs, and impulsivity.

I offer both 1:1 and group coaching for ADHD adults.

1:1 coaching is structured across a few packages, from a short taster to more sustained, in-depth work — so you can choose the level of support that fits where you are right now.

Group coaching includes From Overwhelmed to Published, for ADHD academics, a program for Creative professionals, and one for University students.

Many clients move between the two depending on what they need at a given time — some start in a group and later add 1:1 sessions, others do the reverse.

Yes. Alongside my individual and group coaching, I work with universities and other organisations on neuroinclusion — helping them understand ADHD and other forms of neurodivergence, and build environments where neurodivergent staff and students can actually thrive, rather than just get by. I offer training, workshops, packages of individual and group coaching for their students and staff and bespoke neuroinclusion programs.

Coaching can benefit most people who are ready to make a change and willing to engage actively in the process. I work with academics, researchers, graduate students, driven professionals, leaders, and creatives — anyone with an ADHD brain who wants to understand it better and work with it more effectively.

Coaching is probably not the right fit right now if:

• You have a complex history of trauma that has not been addressed in therapy — coaching works best alongside, not instead of, that support

• You are currently in crisis and need urgent mental health care

• You are looking for someone to tell you exactly what to do, rather than to explore and discover your own solutions

• Someone else has encouraged you to get coaching, but you are not personally committed to the process

If you are unsure, the best way to find out is simply to book a discovery call. There is no pressure and no obligation.

No. Many of my clients are undiagnosed, in the process of seeking a diagnosis, or navigating systems that have made diagnosis difficult to access.

A diagnosis can be helpful in providing language, validation, and access to workplace adjustments or funding (such as Access to Work in the UK). But it is not a requirement for coaching, and its absence does not make coaching less effective.

Yes. Many of my clients are AuDHD — autistic and ADHD — or have profiles that include anxiety, dyslexia, dyspraxia, or other neurodivergent traits alongside ADHD. I do not require a single diagnostic label. My approach is adapted to the whole person, and I am experienced in working with the particular complexity that comes with multiple co-occurring profiles.

Sessions are led by you. We begin from whatever is most pressing or relevant for you right now — a specific challenge, a recurring pattern, a goal you are working toward, or something that has come up since we last spoke.

I bring questions, observations, and frameworks grounded in ADHD research and coaching methodology. We explore together. You leave with clarity, insight, or concrete next steps — often all three.

Between sessions, you work on agreed experiments or actions, and we review progress the following week. Nothing is too small or too large to bring to a session.

Yes. Everything discussed in our sessions is confidential. I adhere to the ethical guidelines of the International Coaching Federation (ICF), which include rigorous standards around confidentiality and professional practice. My full ethical and professional standards are set out on the website.

The only exceptions to confidentiality are those required by law, for instance in the rare circumstance of imminent risk of serious harm to yourself or others — standard ethical boundaries that apply across helping professions.